Spanish, no longer a foreign language in the U.S.

The US count more Spanish speakers than Spain: 52 million (41 million are native speakers and 11 million are fluent second-language speakers).

15% of US families speak Spanish at home in 2018.

The US is already the 2nd Spanish speaking country after Mexico (out of 25 countries).

It is the world’s second most-spoken language by native speakers after Mandarin Chinese

It is the world’s third most-used language in the Internet after English and Chinese

The amount of literature translated into Spanish in a single year exceeds the entire corpus of what has been translated into Arabic in 1,000 years

Spanish is the most popular foreign language for students in 44 (non-Hispanic) countries

Source: Wikipedia, Forbes, Statista, www.biz.es

The Spanish language has been spoken in what is now the United States since the 16th century,
with the arrival of Spanish conquistadors in North America and before the English colonization.

U.S. Hispanics currently have

$1.7 trillion

in purchasing power, a figure that will increase in the coming years.

Companies spent over

$6 billion

in marketing to Hispanics on TV alone.

550 American radio stations broadcast in Spanish, 90% more than in 2000.

55 American TV stations broadcast in Spanish, 70% more than in 2000.

Hispanic digital advertising spending in the United States has grown two-fold since 2015 to 1,510 million USD.

Most brands increased Spanish ad spending: from Procter & Gamble’s 5% to AT&T’s 69%

Digital’s share of the marketing budget for Hispanic audiences did increase by 2.6% between 2015 and 2016

Ten out of every hundred Spanish websites have been created in the U.S.

Speaking Spanish as 2nd language means earning 7% more on average.

The Spanish Language in the World

Spanish speaking countries

Countries with a Spanish-speaking population larger than 10%

Countries with a Spanish-speaking population of less than 10%

+500

million people speak Spanish as a native language

73

million people speak Spanish as a second language

21

millon people study Spanish currently