The US count more Spanish speakers than Spain: 52 million (41 million are native speakers and 11 million are fluent second-language speakers).
15% of US families speak Spanish at home in 2018.
The US is already the 2nd Spanish speaking country after Mexico (out of 25 countries).
It is the world’s second most-spoken language by native speakers after Mandarin Chinese
It is the world’s third most-used language in the Internet after English and Chinese
The amount of literature translated into Spanish in a single year exceeds the entire corpus of what has been translated into Arabic in 1,000 years
Spanish is the most popular foreign language for students in 44 (non-Hispanic) countries
Source: Wikipedia, Forbes, Statista, www.biz.es
U.S. Hispanics currently have$1.7 trillion
in purchasing power, a figure that will increase in the coming years.
Companies spent over$6 billion
in marketing to Hispanics on TV alone.
550 American radio stations broadcast in Spanish, 90% more than in 2000.
55 American TV stations broadcast in Spanish, 70% more than in 2000.
Hispanic digital advertising spending in the United States has grown two-fold since 2015 to 1,510 million USD.
Most brands increased Spanish ad spending: from Procter & Gamble’s 5% to AT&T’s 69%
Digital’s share of the marketing budget for Hispanic audiences did increase by 2.6% between 2015 and 2016
Ten out of every hundred Spanish websites have been created in the U.S.
Speaking Spanish as 2nd language means earning 7% more on average.
Spanish speaking countries
Countries with a Spanish-speaking population larger than 10%
Countries with a Spanish-speaking population of less than 10%
million people speak Spanish as a native language
million people speak Spanish as a second language
millon people study Spanish currently